I think that this is my favorite Feminist Frequency video. That's saying a lot because she has some good ones. While I'm a teenager and it wasn't so long ago that I was watching this stuff seeing this stuff right after each other and not when I"m flipping the channel was so different. One of the reason's that this hit home for me so much is because this is the third thing I've read about gender and children. I discussed the Geena Institute in my film class yesterday and today Who you calling Boy? had a link to a video about pageant boys.
sexist television + incredibly sexist commercials = it taking a long time for kids to understand how men and women should treat one another
There are a great many issues here aside from what is in this video .
- Commercials are designed for the people with the money. I am very aware that some kids are able to get their parents to buy them things but I also feel as though parents [and society in general] like to think that this gendered area is good for children. And that children love sexism like this and they just grow up into people who don't.
- The commercials for boys allow them to feel like characters of movies. This brings us back to the larger issue of women not being able to identify with movies. The movies like Pirates of the Caribbean are [unless I'm missing something] for all children in this age group and boys get to play the games associated.
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